This Week In SEO 100
Bing and Google Offer New Products, Expired Domain SEO, and More!
Bing Offering a New Website Tool
Bing is stepping up their game by offering a suite of tools you can add to your site that will help you increase engagement by recording user sessions and letting you playback sessions of how they interacted with your webpage.
Introducing Clarity, a product to visualize user interactions at scale to optimize conversion, engagement and retention
Today, we are announcing the beta release of Clarity, an analytics product that empowers webmasters to visualize user behavior at scale to make data driven decisions on what exactly they should change and improve on their sites to optimize conversion, engagement and retention. For this purpose, Clarity supports playback of how users interacted and used their websites. Clarity also has other typical functionalities such as heatmap and scroll map.
It’ll be interesting to see how they continue to build up their own product suite, and how it compares to Google’s products.
Expired Domain SEO [Case Study]
Another great post from Glen Allsopp (outting as per usual).
This one is about a close-up look at how entrepreneur in India is making 5 figures per month with an affiliate site–specifically using expired domain redirects as a way to build links/pass on authority.
Of course, this is nothing new to SEO veterans, but if it’s a new idea to you, give it a read. The post also had a few reactions from SEO professionals which was an interesting addition.
The site is a pretty amazing anomaly if you ask me. The design is as basic as it gets, the content is thin – has no tone or legitimacy, and the internal links are partial match at best.
Yet the site has made strategic use of some old school link building techniques that definitely still work and managed to rack up over 2,300 RD’s in Ahrefs and rank for over 28k keywords, with nearly 1,800 ranking on the first page of Google. Most of these terms are commercial intent terms with several thousand searches per month each.
It’s a great way to get some insights into what a successful site owner is doing to generate traffic in an honest way, without an info product attached to it.
Get More Backlinks
Looking to get your hands dirty and build some new links?
Though not exactly scalable, this post gives some classic techniques, and walks you through how to use Ahrefs to do the work for each. Even if you’re an old pro, this is a pretty solid post with some neat tricks to try:
To begin, make a list of 3–5 biggest competitors.
Here’s what that might look like for an email marketing service:
Now type this into Google:
(“COMPETITOR1” AND COMPETITOR2) -intext:”YOUR BRAND” -site:competitor1.com -site:competitor2.com -intitle:competitor1 -intitle:competitor2
Click through and check out all 7 link building techniques.
Google’s Digging in to WordPress Tools
Google just gave a major upgrade to one WordPress plugin, and announced beta access for another.
The official AMP for WordPress plugin just got a big 1.0 update.
Version 1.0 of the plugin integrates AMP content creation seamlessly with standard WordPress content creation workflows across both classic editing, or Gutenberg-based editing. In particular, a native AMP experience is supported in this release, allowing for WordPress sites to be built entirely with AMP, without a duplicate AMP version of a page in ‘paired mode’.
Site Kit by Google will roll four of their products into an easy-to-install plugin: Search Console, Google Analytics, Adsense, and PageSpeed Insights.
With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel. Where it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration capabilities.
You can sign up for the beta now, but it won’t be available to test until early 2019.
Just How Big Your Website Actually Is
Size of your site != how many pages are indexed.
This is definitely getting into the nerdier side of things, but understanding this can be really important to your SEO efforts.
…crawl budget might also be a consideration based on the true size of your site. For example, imagine you have 73K pages indexed and believe you don’t need to worry about crawl budget too much. Remember, only very large sites with millions of pages need to worry about crawl budget. But what if your 73K page site actually contains 29.5M pages that need to be crawled and processed? If that’s the case, then you actually do need to worry about crawl budget. This is just another reason to understand the true size of your site.
This is a pretty thorough post, taking you through all the reasons why understanding your site’s size is important, the different ways your site could get out of control, and how to reign it all in.
Good stuff, highly recommended.